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ParkPal

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  • Team: 3 designers, 2 engineers, 2 business people​

  • Role: UX researcher & designer

  • ​Responsibility: PESTEL Analysis, Stakeholder Mapping, User Interviews, Contextual Inquiry, Value Analysis, Research Synthesizing, Conpet Posters, Wireframing, Prototyping, Presentation

  • Time: November 2023

ParkPal ensures stress-free and on-time street parking. By integrating data from Google Maps and parking payment apps, ParkPal assesses street parking availability and finds the optimal block based on your destination and parking preferences.

Summary

Problems

Drivers struggle to navigate through existing information to find available street parking in Pittsburgh.

Research & Analysis

Based on desktop research and user interviews, we understood the parking problems in Pittsburgh:

By using a stakeholders map, we identified the key stakeholders:

Stakeholders' Map

From the value analysis, we defined the major value gaps and according to their integrations to finalize product criteria:

Value Analysis

Product Criteria

Ideation and Iteration

Based on the research findings, we have positioned our market offering by focusing on minimizing cognitive load and tailoring the parking spot information specifically:

We developed three initial concept posters, integrating their best elements into a single final product design in response to feedback received:

Concept Poster

Suggestions From Critique Sessions

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