ARK7 - AIGC

Empower investors to make informative and effortless investment decisions with AI.

Team: 4 UX researchers & designers and 1 PM
Role: UX researcher & designer
Responsibility: PRD Analysis, Competitor Analysis, User Flows, Sketching, Prototyping, Usability and A/B Testing
Time: May 2023 - August 2023

Background & Summary

ARK7 simplifies Real Estate Investment with Professionally Managed Rental Homes in Shareable Units

As part of a cross-functional team of three UX designers and a product manager, I conducted in-depth industry and user research to uncover key challenges in the investment experience. Over three months, we applied a human-centered design approach while aligning our solutions with business objectives.

Our work resulted in the design of two key features:

Smart Investment Mode (Collaborative Effort): A streamlined investment experience designed to enhance decision-making efficiency.
AI Chatbot Redesign (My Contribution) – An assistant that simplifies financial guidance and enhances user engagement.

I led the usability testing and A/B testing for the AI chatbot, iterating based on user feedback to optimize its performance. This feature was successfully developed and launched.

Problems & Analysis

Overcoming Key Challenges in User Acquisition and Retention Across Major User Groups

Experienced investors want to manage and improve their portfolios more efficiently.

The lack of real estate investment knowledge deters investment beginners from feeling confident and informed when making investment decisions.

User Needs Analysis

Competitor Analysis

Contribution: Leveraging my business expertise, I conducted in-depth user research and market research to uncover key opportunities in the investment space, particularly in the growing demand for personalized and AI-driven financial solutions.

Ideation

AI-Powered Investment Assistant enhances Decision-Making and Personalization

Smart Investment Mode

Features: Automated investment options, tailored investment bundles, and recurring investment plans.

Objective: To simplify the investment process and provide users with personalized, data-driven investment strategies.

AI Chatbot

Capabilities: Financial knowledge dissemination and customer support.

Objective: To empower users to make informed investment decisions by offering instant responses to financial queries and round-the-clock customer service.